new Biorad video- must see!

[Suzanne]

Enjoy!!

http://bio-rad.cnpg.com/Video/flatFiles/799/

[mpagel]

Next time I'm at a sporting event, I'll have to whip out the ol' G-T-C-A

[r.rosati]

Ok, moderately funny... But they still don't get the true point in viral commercials. There's a thin line between funny to enjoy, and lame to enjoy, and they're not yet safely on the right side...

[Suzanne]

Ok, moderately funny... But they still don't get the true point in viral commercials. There's a thin line between funny to enjoy, and lame to enjoy, and they're not yet safely on the right side...

Really? What didn't you like about it? Didn't you rock out to YMCA when you were a kid?
Maybe it's an age thing. The song YMCA was a hit in 1978.
I thought the song parody was clever and well done.

S

[Suzanne]

WeirdOmen,

Here is the original video from 1978 for comparison:

http://www.youtube.com/watch?v=CS9OO0S5w2k

Suzanne

[r.rosati]

Really? What didn't you like about it? Didn't you rock out to YMCA when you were a kid?
Maybe it's an age thing. The song YMCA was a hit in 1978.
I thought the song parody was clever and well done.

S

It still rocks me actually, I can't resist

But a good viral is... different from a normal commercial. (I could say, it's less commercial - does this make sense?) Virals and normal commercials are worlds apart, so that a commercial-trying-to-be-a-viral gives a sense of... you being lured to buy like a kid being lured by a lollipop. Good virals don't need to put emphasis on the product itself. With a well-done viral, you just have fun, and you *want* to know who did it and why, to give them credit, and this second part is the huge commercial boost. Makes sense?

[r.rosati]

Just look at this viral:
http://www.chrisbrogan.com/viral-advert ... ally-work/

Doesn't tell much about Adidas. Are those shoes good? Comfortable? Can you run faster, better with them? It doesn't matter in a viral - it must not matter in a good one

[Suzanne]

That was interesting- I see what you mean.
I guess for the right demographic, this would be spread around. That demographic would be..... graffiti artists?

Viral marketing needs to make people want to pass it around. With this video, I am not inclinded to send it to anyone else. It doesn't make me laugh or evoke any emotion for that matter. It was interesting but not something I would tell all my friends "you have to see this!"

I think a good viral marketing campaign needs to have both qualities. It needs to make people feel something but also be limited in the amount of product promotion.
I think this is a good example of what you are talking about:

Where the hell is Matt?
http://www.youtube.com/watch?v=zlfKdbWwruY

You don't know what product sponsored this until the last 2 seconds.

S

[r.rosati]

That was AWESOME! Yep yep

[talkingtree]

this made my day!

[Egregius]

Hi, new from Australia and its funny about talking kids and lollipop!